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Kasey Stevenson

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Cowshed

– Soap Bar Trio

The core principle of Cowshed revolves around designing for the senses for a wide variety of bath and beauty products. However, its lack of bars of soap led to the opportunity to design a gift set trio of soaps with this principle in mind. Only black, white, grey and yellow tones were used throughout the design of the packaging, with black and white figure ground as the main focus to portray cows and the cheeky names of each soap.

This technique provided the opportunity to represent cows in the packaging in a way that is subtle and doesn't disturb the aesthetic of the whole design. Yellow tones were used for the names of the soaps as a way to lead the eye to the primary information. In doing so, the over all aesthetic of the packaging is chic, clean, and inviting.

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