– Adult Beverage Company

Designed with the mentality of taking wine and beer labels into a new, fresh and playful direction by targeting those relatable moments in life when sugarcoating just doesn't cut it. While most beverage packaging designs appeal to taste and smell, Crude Company wanted to focus primarily on sight to invoke a reaction/emotion through the use of cheeky, crude humor in its typographic style, monochromatic texture and shades of silver, white and black uniformly mixed with the eye-catching gradient hues ranging from pink to red to amber made the bold typography stand out all the better.