– Rebranding

The brand’s original identity lacked the entrepreneurial spirit the brand calls for. By changing the logo to a sans-serif typeface with thick strokes and letterforms, the magazine stood out as more universal, objective and forward-thinking in its message. The boldness reflected and symbolized the daring career move(s) and decision-making an entrepreneur would make in order to become successful.

The dynamic typography mirrored the colorful imagery in a way that further solidified the uniqueness behind the identity while it kept the reader engaged and intrigued to discover more.