– Cocktail Bar & Restaurant

This cocktail book and restaurant menu each demonstrate unique recipes coupled with dynamic imagery and typography. Its identity pays ode to the elemental aesthetics of design often associated with whiskey. Thus, the design was made to be more minimalistic and geometric with intricate motifs and photorealistic illustrations of each cocktail using well-defined lines, monochromatic colors and flat graphics to bring the vintage feel of the brand to life.

– Advertising Campaign

This campaign brought attention to the uniqueness and message of individuality behind the fast-growing New Orleans based eyewear company. Mystical or imaginative imagery were mirrored by sunglasses of the same color palette in order to help make the consumer visualize themselves wearing them. The bright colors were specific elements chosen to not only be eye-catching, but also to demonstrate how the world beyond the brand was just as promising and bright. The bold sans-serif typeface was kept minimal in its specific wording as to not take away from the concept as a whole and to allow the viewer to revel in the imagery even more.

– New Mexico Style Cuisine

Arriba [ ä-ˈrē-bä ] was conceptualized from my personal experience living in Caracas, Venezuela and the love of the Spanish culture and cuisine that derived from it. The name in Spanish means “get up!” or “go!”, which was fitting to the excitement one would (or should) experience when indulging in this delectable cuisine.

The menu was created to be as playful as the truck wrap and tied together with the color scheme, with added illustrations and pops of color scattered throughout to symbolize the explosion of flavor the taste buds would experience after just one bite.

– Advertising Campaign and Interface

This campaign shifted away from relying photography to advertise a movie or TV show and instead focused solely on typography to relay the message. Inspired by the message, "You Gotta Get It to Get It", a typographic campaign was born. With this message, the viewer is encouraged to sign up for the streaming service in order to be included in the “inside joke" between Netflix and its subscribers.

From this concept came the opportunity to create a subcategory within Netflix for when indecisiveness takes over. The ‘Feeling Indecisive’ category was meant to be a convenient, interesting and fun way of picking a show or movie to watch by going off the typographic title alone–with no further information or description besides the category and rating.

– Web Design

Coded using HTML and CSS, the concept for this tourism website was approached with a young-adult demographic in mind and the ability to make it user-friendly. It was designed to be visually communicative in its delivery of information through the use of iconography and bold, colorful pictures to not only represent each category page, but also to showcase the beauty and iconic characteristics associated with Cape Town, South Africa. The logo further showcased its iconic beauty in its typographic, ligature-like design paired with bright and bold colors to further ensure it was attention-grabbing and remembered.

– Coffee Finder App & Interface

Aero was conceptualized as an interface design app centered around coffee. The idea was to bring customers more detailed and convenient information on the best coffee shops, whether local or on the road. The name is derivative of an aero press used to brew coffee, while the location icon intermixed immediately symbolized to users functionality of the app. The color scheme tied thoughtfully together with colors often associated with coffee, however we added outlandish colors to make the app stand out amongst its competitors and be more aesthetically appealing to the eye.

– Interactive Digital Magazine

Designed with the concept of making travel accessible from the comfort of a tablet, while also being able to attain all the necessary information one may inquire when planning a trip abroad or in the States. The aesthetic was more so geared towards the demographic of Millennial’s through the use of interesting and attention-grabbing typography and colors, while the interactive iconography keeps the viewer engaged and informed.

*ePUB file available upon request.

– Adult Beverage Company

Designed with the mentality of taking wine and beer labels into a new, fresh and playful direction by targeting those relatable moments in life when sugarcoating just doesn't cut it. While most beverage packaging designs appeal to taste and smell, Crude Company wanted to focus primarily on sight to invoke a reaction/emotion through the use of cheeky, crude humor in its typographic style, monochromatic texture and shades of silver, white and black uniformly mixed with the eye-catching gradient hues ranging from pink to red to amber made the bold typography stand out all the better.

– Advertising Campaign

The advertising campaign for HALO Bolt ACDC Wireless Portable Charger & Car Jumper was designed with a younger, technologically-forward demographic of drivers and travelers in mind. The playful, neon colors gives the composition personality and attention, while the copy is representative of the products’ diverse usage and ability to be there when you need it most, especially in unpredictable situations.

Photography featuring floating images also plays into the the travel-friendly aspect of the product, specifically when it comes to traveling by air. The simple, rounded sans-serif typeface was chosen for its minimalistic qualities and ability to express a modern, clean and balanced personality, much like HALO’s promise that this product is “powerful, compact and easy to use.”

– Journal/Print

The premise of this journal is to bring attention to the history of graphic design through a thorough timeline of events dating all the way back to BC. The layout followed a flowing grid, allowing each page to be as different as the previous as to not bore the reader, as well as to insure each decade’s remarkable designs and achievements reflected that of its time. The cover of the journal is similar to that of a periodic table, immediately suggesting to the reader what type of material will be covered.

– Timeline Infographic & Currency Design

Vector graphics were the primary use and application to the design and development of the timeline and currency. This project focuses on an exploration and understanding of the applications, applying color, tools, techniques and printing options. Each individual character and element was traced and vectorized in Illustrator.

The objective was to learn research methodologies, collect data on the subject, analyze, and represent. The representation process fosters discovery of relationships between form and meaning. The emphasis is on clarity, accessibility, legibility, interactivity, mobility, and fun. All of which are the core principles of Nintendo. Research, collecting data and relevant images were at the forefront of bringing the concept to life. The final product represents numerous static strategic communication decisions by analyzing the smallest parts one by one, and assembling the best small parts, carefully unit by unit.

– Rebranding

The brand’s original identity lacked the entrepreneurial spirit the brand calls for. By changing the logo to a sans-serif typeface with thick strokes and letterforms, the magazine stood out as more universal, objective and forward-thinking in its message. The boldness reflected and symbolized the daring career move(s) and decision-making an entrepreneur would make in order to become successful.

The dynamic typography mirrored the colorful imagery in a way that further solidified the uniqueness behind the identity while it kept the reader engaged and intrigued to discover more.

– Branding and Packaging

The identity behind the brand was inspired by art and the most influential artists throughout history. Each flavor reflected each individual artist’s signature unique style, technique and character in a subtle, yet playful manner.

As such, each bar and flavor name was a rendition/ode to a particular painting belonging to the artist featured in the design. The name Cürate stems from the curation of art and the process an artist goes through in order to achieve the final work, while also hinting that these specific chocolates were curated for each individual customer. The transparent logo overlaying the wrap was made with the concept in mind of the logo being a window into the artwork and one that you can look at and touch, while also acting as a frame around the design as if it were hanging in a museum. Overall, the packaging places much more importance on the details, making it more functional on the shelves while still packing a punch with the bold patterns in the back.

– Informational Booklet

– Fictional Wine Magazine

The goal for this magazine was to create dynamic and interesting compositions that would inspire men and women aged 25 – 45 to learn more about the art of wine. The magazine meant to be viewed more as a lifestyle publication for those with an appreciation and taste for the nectar of the gods, rather than an advertisement or grading scale. The ligature and movement of the logo represented the flow of wine as it is poured, while the energetic lines represented the grape vines.

– Soap Bar Trio

The core principle of Cowshed revolves around designing for the senses for a wide variety of bath and beauty products. However, its lack of bars of soap led to the opportunity to design a gift set trio of soaps with this principle in mind. Only black, white, grey and yellow tones were used throughout the design of the packaging, with black and white figure ground as the main focus to portray cows and the cheeky names of each soap.

This technique provided the opportunity to represent cows in the packaging in a way that is subtle and doesn't disturb the aesthetic of the whole design. Yellow tones were used for the names of the soaps as a way to lead the eye to the primary information. In doing so, the over all aesthetic of the packaging is chic, clean, and inviting.